Kendall Jenner Skin Care Routine

PageSix and InStyle both covered the announcement in June 2026: Kendall Jenner is Anua's first-ever global brand ambassador, a notable pick for a Korean skin care brand whose identity has been built largely around heartleaf-led calming formulas and a loyal Olive Young and TikTok following rather than celebrity-fronted campaigns. Anua's growth to this point had been driven mostly by ingredient-forward product storytelling and word-of-mouth review culture, not the kind of face-of-the-brand marketing that legacy Western beauty houses have used for decades.

The deal marks a shift for Anua toward that more traditional global-face marketing model, and it puts Jenner's actual product picks under more scrutiny than a typical sponsored social post would. When a brand's first-ever global ambassador names specific products by name in a press interview rather than a caption, those products carry more weight than a generic "I love this brand" statement — which is part of why this dossier treats her InStyle quote as the anchor fact rather than the announcement itself.

Jenner didn't just lend her name — she named products. In her InStyle interview tied to the announcement, she said: "I first discovered the double cleanser, and it has changed my skin. I also love their Azelaic green serum and PDRN which gives me a dewy glow."

That maps to two specific, real Anua products she's on record using: the Azelaic Acid 10% Hyaluron Redness Soothing Serum (the "Azelaic green serum") and the PDRN Collagen Glow Facial Serum Spray (the "PDRN" line she credits for the dewy finish). Anua's ambassador materials also fold in the brand's Collagen Retinol Refining Gua Sha Cream, which pairs naturally with the gua sha habit reported about her routine going back years.

Worth noting for readers trying to build a shopping list from this: Jenner's quote references a "double cleanser" without naming a specific Anua cleansing product, which is a gap in the public record rather than something this dossier can responsibly fill in. The two products she does name — the azelaic serum and the PDRN spray — are the only Anua items with a direct quote attached to them, which is why they're treated here as the confirmed core of her Anua routine rather than the full ambassador product lineup, which is broader.

Outside the Anua deal, Jenner's routine has been described fairly consistently across Time, Elle, and TeenVogue: a gentle cleanser, a vitamin C serum, a moisturizer, and daily broad-spectrum SPF as the non-negotiable core. None of those three outlets have reported a change to that core sequence since the Anua deal was announced, which is why this dossier treats it as the base layer the new Anua products sit on top of, rather than a routine Anua has replaced.

Vogue and TheSun have both reported her gua sha habit specifically — she applies a facial oil first, then works the tool along the jaw and cheekbones, which is also why a gua sha-adjacent product like Anua's Collagen Retinol Refining Gua Sha Cream slots in naturally rather than as a random add-on to the ambassador lineup. A gua sha tool needs enough slip to glide without catching skin, so the facial-oil-first step reported by both outlets is a practical detail as much as a routine one — it's the kind of thing that changes whether the technique actually works, not just how luxurious it feels.

Elle and Time have also both noted that she's thorough about removing makeup before bed, which is the kind of unglamorous routine detail that tends to get left out of "celebrity skin care routine" roundups in favor of the products themselves. It's a detail worth keeping in this dossier precisely because it's boring — a consistent double-cleanse-at-night habit does more for skin over time than any single serum, and multiple outlets independently landing on the same detail is a stronger signal than a single mention would be.

Jenner has spoken publicly about acne for years — Wikipedia's summary of her public biography and outlets like Euphoriazine and Elle have documented that history, including a 2019 ambassador deal with Proactiv, an acne-treatment brand. That earlier deal was built around active acne treatment: a brand whose entire identity centers on managing breakouts, not on the calming or glow-focused language Anua uses.

The 2026 Anua deal is a different kind of positioning: Anua's Azelaic Acid serum and PDRN line are framed around redness-soothing and glow rather than active acne treatment, which suggests the routine emphasis has shifted from treating breakouts to calming and maintaining skin that's already in a better place. Reading the two ambassador deals side by side — Proactiv in 2019, Anua in 2026 — tells a more coherent story than either one does alone: it tracks a documented shift in what her skin needs from a routine, not just a change in which brand is paying for the endorsement.

It's worth being explicit about the limits of what's confirmed here. This dossier is not claiming that Jenner uses Anua exclusively, that the azelaic serum and PDRN spray are her only active-treatment products, or that any specific before-and-after result is attributable to switching brands. Ambassador deals are commercial arrangements, and the products named in a press interview tied to a launch are, by definition, the ones the brand and the talent agreed to highlight — that doesn't make the quote untrue, but it's a different kind of evidence than an independent, unpaid mention would be.

What can be stated plainly is that the ambassador relationship is real and confirmed by two separate outlets, the two named products are a direct quote rather than a marketing paraphrase, and the rest of the routine detailed above predates the Anua deal and has been reported independently by multiple publications over several years. That's the standard this dossier holds itself to throughout.

Quick answers to the questions readers ask most about Kendall Jenner's routine and the Anua deal.