Trends

Editorial trend reports on Korean skincare culture, textures, rituals, and category shifts.

Editorial Desk

Texture, ritual, and formula notes for this category.

Published notes

Latest in Trends

brand guide

Kendall Jenner Skin Care Routine

A fact-checked dossier on what Kendall Jenner actually uses, built around her June 2026 debut as Anua's first-ever global brand ambassador.

comparison

9 Best K-Pop Idol Skincare Picks 2026

A product-by-product breakdown of the nine items that actually come up when you ask what K-pop idols use, including where Anua's Heartleaf 77 Toner really sits.

brand guide

Suzy Glass Skin Routine

The verdict on what's actually confirmed about Bae Suzy's Anua ambassador deal and PDRN collection, plus the real, non-Anua routine habits reported about her.

comparison

How Do K-Pop Idols Have Such Clear Skin?

A mythbusting explainer covering the real, non-product reasons K-pop idols appear to have flawless skin — dermatology access, routine consistency, lighting, and editing, with one honest Anua example along the way.

comparison

5 Best Korean Sunscreens to Buy in Korea 2026

The real Korean sunscreen rail, matched to skin type, plus where Anua's Heartleaf Silky Moisture Sunscreen fits as a calming-focused option — not the top pick.